Serena VerWeire, M.Ed, ECI.

Serena VerWeire, M.Ed, ECI is an accomplished Event Sales Coordinator at SSA Group and COSI, combining her background in marketing, education, and event coordination to create unforgettable experiences for diverse audiences. With a master’s degree in education and certification in career technical education (ECI), Serena expertly crafts programs that engage and inspire, supporting organizations like Business Professionals of America and DECA in their efforts to prepare future leaders.

Over the past few years, Serena has expanded her impact by serving as State Advisor for BPA and DECA — advocating for career technical education and guiding high school students toward professional opportunities. She frequently organizes events and workshops, bridging the gap between industry professionals and students in marketing, finance, hospitality, and entrepreneurship.

Known for her enthusiasm, attention to detail, and commitment to educational equity, Serena also champions digital literacy. She helps lead digital skills workshops hosted at community venues and shared via regional library networks. Whether she’s coordinating large-scale events, coaching student leaders, or managing logistical details, Serena continues to shape programs that elevate both individuals and institutions through connection, learning, and purposeful storytelling.